Delivering insights that drive actionable strategy

We provide key business critical assessments, strategic evaluations and critical milestone analysis across your product journey

Strategy & Commercialization

New Product Planning

  • Opportunity Mapping 
  • Commercial Assessments & Indication Prioritization
  • GtM Strategy, including:
    • Revenue Forecasting  
    • Target market definition 
    • Customer segmentation
    • Patient journey and treatment leverage points
    • Regulatory landscape analysis
    • Competitive landscaping
    • Indication sequencing and product lifecycle strategy
    • Disease and brand communication strategy
    • Target Product Profile validation
    • KOL and Competitor market research
    • Payer market research to drive pricing strategy
    • KOL advisory boards and advocacy plans
    • Market input to PoC and pivotal clinical trials

Launch Planning

  • Strategic and tactical go-to-market roadmaps
  • Commercial organization and resource planning
  • Cross functional Day 0 Launch Planning (Launch Excellence)
  • Design and build commercial data infrastructure
  • Supply chain strategy and execution support

Business Development & Evaluations

In-licensing and asset scouting

  • Working with the client scouting team to identify companies and assets not yet appearing in industry pipeline databases
  • Applying our Asset Scouting Framework to classify attractiveness of scouted targets
  • Scanning of new and recent literature to identify emerging opportunities
  • Searches of grants, deals, and pipeline databases
  • Outreach and networking with tech transfer offices, KOLs, industry contacts, and licensing professionals
  • Contacting companies that fit our clients’ criteria to ascertain their interest in partnerships
  • Targeted and regular attendance at partnering and scientific conferences

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